We Behave Differently.
Condensify.
It’s a made-up word but it works for us. Condense + Intensify. We like tough problems, and tight timelines. Tight timelines mean we won’t let the quest for perfection get in the way of finding the profound. It means we will be having more intense discussions and debates and ideas, fewer status meetings and scope-of-work discussions. Deadlines work. Pressure makes the diamond.
Tiny mighty teams.
We like small teams of divergent skills and thinkers who are dedicating the majority of their time to your project. They work together, as a unit, across all phases of our process. Together they find insights, uncover patterns, have eureka moments.
Look outside.
Fresh perspectives and frames of reference are rarely found in the familiar. We look to other categories, other countries, other consumers for how they dealt with parallel challenges in unexpected ways.
Put humans first.
Our human-centered design process ensures that every insight is rooted in real observation and conversation, and every idea for your brand is demonstrably rooted in service of addressing those insights.
Embrace collisions.
Across human history, the most powerful ideas that move the most people happen when divergents bump up against each other. Foreign ideas couple with familiar frameworks to captivate millions. We bring divergent thinkers from both inside and outside your organization together. The more collisions, the greater chance of sparks igniting a fire.
Comfy is a killer.
Our ideas should make you uncomfortable. We’re not in the “incremental improvement” business. It’s a crazy intense time of Darwinian evolution for brands, not all will survive, and some of the biggest winners aren’t even out of Beta yet. Change is coming quick. This is not a time to be comfortable. Comfy kills.
